One of the building blocks of search engine optimization is having a website with optimal performance.
This is where Technical SEO services play a role.
Your bounce rate will significantly increase if your site lags and it will cost you possible valuable traffic which could have lead to conversions.
So do you want to utilize Technical SEO Strategies to get higher positions on SERPs?
Do not worry, we are happy to help!
With the help of our combined experience and expertise, we will tick all items on the Technical SEO checklist, thus, making your website more user-friendly and perform better which ultimately satisfies search engines and users too!
If it sounds like your website is facing such problems, by all means hit us up now!
But first, let us explain to you more about Technical SEO and its components, as well as our approach in applying it and why it is an important part of SEO.
Exactly like the name depicts, Technical SEO involves the technical aspect of your website.
This means making sure your website is inline with Search engine guidelines so that it can be crawled and indexed without any problems.
If your Web’s core vitals are poor, you can kiss first place goodbye.
You are probably wondering what these core vitals are.
Google is the most preferred search engine by users in the United Kingdom, whether on mobile or computers.
Due to the rise of users in the past years to reach over 3 billion, Google created an algorithm to assess the performance of a website to generate a high quality experience to these users.
In fact, 92.17% of people in the UK use Google as their preferred search engine.
Therefore, if your website has poor structure, slow loading time, many redirects and other technical SEO issues, Google will put you at the bottom of the SERP.
This is why Best 4 SEO is adamant to apply Technical SEO to improve your site’s overall performance and get a better user experience, which inevitably leads to higher rankings on SERPs.
So if you wish to enhance your site’s performance, contact us now and one of our experts will show you the performance of your core web vitals and we will agree on how to enhance it.
Now that you have become aware of the importance of Technical SEO and after having agreed on all terms together, our team will immediately start working on enhancing your site.
In order to do so, there are several aspects & procedures to follow.
Since we always want to be transparent and keep you in the loop of everything.
Here is exactly what we assess and improve whilst applying technical SEO practices on your site:
Before we begin, we will perform a quick assessment of your website which includes analyzing:
– Crawl analysis
– Mobile performance
– Crawl errors
– Duplicate content
– Image optimization
– Internal link structure
– Site architecture
– Page speed
– XML sitemap
If your website loads quickly, it improves usability and search engines notice that and thus do not penalize you for slow loading speed. Several factors can affect the loading speed of a page including number of HTTP requests, file sizes, mediocre coding, many redirections and more.
The structure of your website must be chronological and logical. We do that by making sure there are parent pages and sub-pages coherently linked to one another. This helps users better navigate your site.
The meta description and the title are what readers see on SERPs. So if you ever wonder why you have a low click-through rate (many impressions, little clicks) then probably your Title and Meta Description are not appealing enough and there was improper use of keywords.
Odds are, more than half of your customers or readers are mobile users. If you fail to optimize your site for mobile devices, you miss out on 50% more possible clients.
Did you edit a page, change its URL, deleted a page? These things have consequences if not properly redirected and fixed. With redirections, you are notifying Google and other search engines that you changed the page and that you have a different one now.
Plagiarism is something, but duplicate content is something else! Duplicate content is the autoimmune disorder of your website. Too much duplicate content can cause your pages to compete internally!
You have a goal, we have a mission, a vision, and the team to get you there!
Call us now for a full Technical SEO Analysis of your website’s core vitals and let us help you gain back your good ranks or achieve better ranks on UK SERPs.
Let’s recap and tell you how it goes:
Technical SEO involves creating and optimizing a website so that search engines can easily crawl, index, and render it.
The main importance of technical SEO is the fact that you will be abiding by all the rules and algorithms used by search engines to assess and rank websites.
Some of the Technical SEO Services we offer include mobile optimization, a general technical audit of your website, site performance enhancement, error 404 links and redirects and much more.