Facebook Advertising
January 26, 2023
Facebook Advertising
It is no surprise that Facebook is among the most popular social media platforms worldwide, with over 55 million active users in the United Kingdom alone and around 2.9 billion active users in the world.
But are you exploiting this number for your business? If not, it is time to talk to our Facebook Advertising specialists and start building that unconscious bond with your target market as they swipe, like and share your brand.
The more visible you are, the more clicks you get, thus, higher conversion rates.
With millions of users logging into their Facebook Accounts daily in the United Kingdom, placing Facebook ads would be a smart marketing move.
Benefits of Facebook Advertising in the UK
- Huge Market (over 55 million active users in the United Kingdom)
- Targeted advertisement
- Budget-friendly
- Many advertising options available on Facebook
- Gives you insight into your target customers
- Increase brand awareness
Facebook Marketing: Why Do It?
Before we mention the types of Facebook Advertising services, we must inform you of the importance of Facebook Marketing.
New Medium For Promotion
When it comes to reaching new potential customers, the more channels you are visible on, the merrier.
Facebook, just like any other channels (Instagram, LinkedIn, Twitter…) opens a new market for you.
Those who haven’t found your website while searching online for a service you provide, might find your page on Facebook instead.
An Extension of Your Site
Apart from being a new medium to showcase your brand, having a Company Account on Facebook gives you the freedom to add posts, images or anything else that is considered an extension to your website.
Whatever you feel doesn’t fit on the website, might be perfect as a Facebook Post.
Better Customer Communication
In general, social media is approached as a friendly and informal method of communication.
This helps you draw a more effective communication with your customers, as you will not necessarily be bound by the etiquette of business communication.
The conversation will seem more natural and spontaneous.
Surely, everything within limits and whilst still serving your purpose and that is, helping the clients and providing effective and efficient customer service.
Facebook Ad Services: What Options Do We Offer?
The days of cold-calling and texting your clients to get them to know your brand are long gone.
Facebook advertising services offer numerous possibilities for which you can reach customers without feeling like you are begging.
The secret is, giving the right message to the right group.
It is important to determine your target customers based on their socio-demographic characteristics.
After segmentation, you can choose one of the below Facebook Ads methods:
Photo Facebook Ad
Placing a single image that your potential customers will see while scrolling their feed is a good way to promote any campaigns you have.
Video Facebook Ads
Maximize your brand exposure with image, sound and motion as videos capture the eye of users checking Facebook everyday.
Carousel Facebook Ad
Try showcasing multiple products or tell a story by displaying multiple videos or images in one Carousel ad.
Slideshow Facebook Advertisement
The slideshow advertisement is accessible and easy to make, so you don’t have to spend extra time and money on the production of your content.
Instant Experience Ads
Facebook Instant Experiences, formerly Canvas, load instantly and are mobile-optimized to grab your audience’s attention. People can watch entertaining videos and photos, swipe through carousels, and browse lifestyle images with tagged products in an Instant.
Collection Facebook Advertisement
With this type of advertisement, you can highlight multiple products or a story. The interaction with collection ads is usually high, so this form of advertising is definitely worth trying.
Lead Ads
With lead ads, you can collect more info about customers in the UK or abroad and what interests them
Dynamic Ads
It is like a catalogue ad on Facebook that shows one or more of our products and through it, users can go directly to your online store.
Link Facebook Ads
This is similar to the concept of backlinks in SEO services. You simply use other Facebook Pages to link them to your site, or even your page.
Facebook Advertising Services With Best 4 SEO
9 options is a lot to choose from right? Well it all depends on who your audience is and what services/products you offer.
Best 4 SEO Facebook Advertising Services help you generate more visitors and use Facebook more effectively to generate higher conversion rates.
As we mentioned earlier, there are over 55 million active users in the United Kingdom and 2.9 billion of active Facebook users worldwide, as Facebook is one of the most famous social media platform in the United Kingdom.
So let us help you get started with this fruitful Facebook journey.
Give us a call and talk to one of our social media specialists.
Facebook Advertising Services FAQ
What are your Facebook Advertising Services?
We offer nine different Facebook Advertisement types which are photo ads, video ads, carousel ads, slideshow, canvas, collection ads, lead ads dynamic and link ads.
How much do Facebook ads usually cost?
The cost of Facebook Advertisement depends on the bidding strategy. You can pay per click on the ad or per mile (per 1000 impressions) or per like. As for our Facebook Advertising services, it depends on the process and the monitoring and the period of time. We can discuss this in person or over a phone call.
Do Facebook Ads really work?
Sure they do! Facebook ads have a high level of audience targeting as the number of users on the platform is over 2.9 billion. They are also measurable and with the right strategy, they can be very effective in creating brand awareness.
What are the benefits of Facebook Advertising Services?
Facebook Advertising Services are budget-friendly, they offer you many advertising options, they give you insight into your target customers and with its huge market, you can easily increase brand awareness.
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