Off-Page SEO

Best 4 SEO’s Off-Page SEO Strategy for the United Kingdom

Our strategy is simple for the UK, we tackle major Off-page SEO components and use them to give your website more credibility and higher domain authority.

Let’s see what these components are:

Link-Building

It is mostly known as backlinks, and it means other websites linking to your page. Note that if you are a small business in Birmingham, for example, it is best to get your backlinks from other business in Birmingham itself, especially if your target market is there.

There are two main aspects we always keep in mind when reaching out for backlinks.

1. Domain Authority: The website linking to you must have a high domain authority. 50 or more. It shows that the website linking to you is trustworthy and not spammy. Getting links from websites with low domain names can actually do more harm than good.
2. Unique Domains: We prefer to get you backlinks from various sites and not just stick to one industry. It shows variation.

Best 4 SEO Backlink Strategy

Content Marketing

You have the content which we had previously optimized by our on-page SEO services. But now, it is time to promote it.

• Social Media: Create social media accounts and become engaged with your customers and be constantly active through multiple channels especially those used by your target market.
• Influencer Marketing: Reaching out to famous bloggers or internet celebrities to mention your site is a great boost for your online presence.
• Guest Posting: As mentioned above, writing a guest article on another website gets you one backlink or more and it is a good way to promote your content.
• Podcasts: Immensely popular in general but not very popular among companies so it is a great way to take advantage of making podcasts. Or just like guest posting, you could be a guest on one of the podcasts and promote your website.
• Content Syndication: Here’s an advice. Republish your content on different mediums. LinkedIn, r any other business platform whilst linking to your original page.
• Forums: We are not talking about dropping your links on Reddit or Quora. That won’t change anything. We are talking about getting engaged in forums and establishing your reputation as an expert in your field.

Google Business Profile & NAP Citations

This is Local SEO. Such practices show your credibility as a company and help you reach customers in the UK where your headquarters lie.

Google Business Profile

The first step is to create a Google Business profile and add all the info of your company such as:

• Location
• Address
• Phone Number
• Services
• Description
• Working Hours
• Images of the company

As a matter of fact, Google will ask you to submit documents to prove the legitimacy of your business.

It’s all about establishing trust and don’t worry, creating a Google Business Profile is easy, we can do it in no time!

NAP Citations

NAP stands for Name, Address & Phone Number. Add these and show up on local searches on business directory sites.

For example if you are in the UK, appearing on https://www.business-directory-uk.co.uk is a big advantage for you.

Reviews

After providing a service or product for your customers, kindly ask them to leave a review of their experience on Google Business Account or on your website or any other relevant platform.

Off-Page SEO With Best 4 SEO

Off-page optimization is the heart of ranking on SERPs. Our experts know exactly how to get you quality backlinks and guide through off-page techniques you can utilize yourself.

However, if you do not have the time, we are here for you. Let our experts help you get on top!

Through our years of experience in Off-page optimization and with mutual collaboration and transparency, you will know the exact steps we are taking in order to put your business under the spotlight.