On-Page SEO

What is On-page SEO & Why it should be done?

First of all, you must know that on-page SEO practices generate organic traffic. You will be paying for our service one time to get long-lasting results rather than endlessly investing in paid traffic.

On-page optimization is the first component of SEO to tackle. It focuses on the contents and parts of your site inside the page itself.

Here is the checklist of on-page SEO aspects & we will make sure to tick them all when we are done:

• Core Web Vitals: Visual stability, interactivity, and loading speed. These factors depict whether the users had a joyful experience while navigating through your website or not.
• Page Speed: Your site is taking too long to load? No one has the time to wait. We can improve the speed by reducing image sizes, clearing caches, compressing the site, handling JavaScript files and many other ways.
• Content Quality: Your content must be unique, informative, beneficial, appealing and relevant to the user’s search intent. Our experienced SEO Copywriters can help you with that.
• Title Tags: The title of the page must directly express the content within. For example this page’s title is ”On-Page SEO Services” and here we are, discussing these services to you.
• Meta Descriptions: A brief description of what your page is talking about comes a long way in attracting more clicks. If you ever wondered why you have impressions but no clicks, then it is probably related to the Title and Meta Description.
• Mobile Friendliness: Probably half of your customers are mobile users so we should shrink down your site to fit a mobile phone and offer the same features as the desktop site whilst providing a great user experience. We can create AMP pages to help you with that.
• Internal Linking: If you have pages that you think are relevant or might be of interest to users reading a certain page then it is a good idea to add a link to those pages.
• External Linking: Search Engines prefer websites that link out to external resources, as long as these resources are not spammy websites and have high domain rating instead.
• Image Optimization: Apart from playing a role in the overall speed of the site, adding image captions, alt texts and titles helps search engines identify your images and this way they will appear on Google Images when someone enters a relevant query.
• Site Structure: Breadcrumbs, chronology, simple yet appealing design among other architectural factors impact the user’s experience.
• Navigation: Making sure that everybody and access and consume the content on a page.
• HTML Headers: H1-H2-H3-H4-H5-H6. It is all about the logical structure of the page.
• Keywords: Words that satisfy the user intent and have high search volumes are a must in your content. If you are not targeting keywords, you are not targeting customers.

Top 10 Benefits of Applying On-Page Optimization in the UK

1. Higher Ranks on SERPs in the UK
2. Advanced Crawl Rate
3. Improved Local search in England, Scotland, Wales and Northern Ireland.
4. More Organic Traffic
5. Higher Conversion Rate
6. Lower Bounce Rate
7. Higher CTR (Click-through rate)
8. Faster & Better Site Performance
9. Website becomes easier to manage and update
10. More Brand Awareness

Difference Between On-Page SEO & Off-Page SEO

As we mentioned, On-page optimization is the process of improving factors within your website that you have 100% control of.

Off-page optimization is the exact opposite.

It is factors beyond your control and outside your website that deeply impact your website.

The most significant component of off-page SEO is backlinks.

Having your website linked in someone else’s (especially if they have a high domain authority) positively impacts your website in a positive way.

Unfortunately, backlinks are not free and you often find yourself offering money to other website to mention you.

That’s how it works, but only until you increase your domain authority and get more traffic, then you will see that websites are organically linking to you.

On-Page SEO Optimization with Best 4 SEO