LinkedIn Advertising

Why Advertise on LinkedIn in the UK?

There are several reasons why you must integrate LinkedIn advertising into your marketing strategy.

LinkedIn helps you share your business message, your company processes, share your articles and expertise, or share anything remotely relevant to your business.

It gives you a sense of originality and professionalism.

Incidentally, LinkedIn Advertising can also work for B2C marketing.

As a company whether you are based in England, Scotland, Wales or Northern Ireland, you wish to grow, and growing the number of valuable employees is one of the foundations of doing this.

With LinkedIn ads, you might actually stumble upon employees that fit your company’s profile.

But in order to effectively place LinkedIn ads, we have to answer the following questions together:

1. What is my current position?
2. What does my target group want?
3. How do my competitors respond to the wishes of the target group?
4. What market data will affect my business?

The Cost of LinkedIn Advertising

The Cost of LinkedIn advertising varies with the type of ad you want to post, the duration of the ad being online and visible, and how many people you want to see the ad. You could pay as little as £10.

There are three bidding strategies:

Our online strategists are happy to help you find the most suitable bidding strategy for your business on LinkedIn since being cost-effective is very important when placing ads.

Types of LinkedIn Ads

There are 4 types of LinkedIn Advertisements. Let’s show them to you so you decide which one suits you most.

Sponsored Content: These ads are placed in the LinkedIn feed of your audience. They almost appear like a normal post rather than an ad. They work for both desktop and mobile and they can be a carousel, a single image or a video.

Sponsored Messages: You can target individuals by sending an ad in the form of a private message to their inbox.

Text Ads: They are a small text (can also include an image) that appears at the top or right of the feed and they can include CTA buttons, making them a simple, yet effective way of advertising.

Dynamic Ads: They use data from your target audience’s profile to generate an ad to them specifically with their profile picture on it. However, users do have the option to turn these ads off if they find them invasive.

As for choosing one of these LinkedIn ads best suitable for you, it depends whether you want to increase brand awareness, by getting more impressions on LinkedIn or whether you want tot increase your website traffic or whether you want to generate leads and higher conversion rates.

Call us now! We can discuss over a cup of coffee which one is best 4 you.

Advertising on LinkedIn UK tips

We would be delighted to share with you some tips on how to advertise on LinkedIn.

Formality: Even though LinkedIn is a form of social media, it is designated to businesses and business people. Therefore your tone has to be formal and professional. You should show some of your company’s personality, but make sure to be respectful. Being professional does not mean you have to be a robot.

Cross-Media: To get the best out of any marketing strategy, including advertising on LinkedIn, you must advertise across multiple channels. Meaning, you could advertise your website on LinkedIn, or advertise your Instagram Page on your website…etc. Use different channels to advertise multiple aspects of your brand.

Stay Active: Make sure you show your target market that you are up-to-date of everything that is going on in the world. If something big happens that is related to your industry or might be of interest to your audience, make sure to post about it. You should also post regularly to be active and do promotions during holidays.

LinkedIn Advertising Services With Best 4 SEO

You want to use LinkedIn Advertising as part of your marketing plan, but you don’t know where to start. Then working with an online SEO company like Best 4 SEO is not a bad idea. We spend a lot of time on LinkedIn ourselves, so we know what’s going on here. But we don’t just use LinkedIn marketing for ourselves. We’d be happy to add your name to the list of customers we’ve already helped with this.