Heading Structure SEO
January 9, 2023
Heading Structure SEO
When writing a SEO article, having a good heading structure is really important because it divides the content into sections and clarifies its hierarchy.
There are 6 main header tags: H1 through H6.
- H1: It is the title of your page, each page must have only one H1 header.
- H2: This subheading shows the main paragraphs and separate sections of your content. Each page must have at least one H2 header.
- H3: They are subsections used to clarify some ideas made in H2. H3 must never stand alone, t should always be underneath an H2 heading.
- H4: Used for further clarification for concepts written in H3.
- H5 & H6: Same as H3 and H4, they are ultimately used if the content is long and very elaborate.
Why Use Heading Structure?
There are 2 main benefits associated with using headings in your content, SEO related or not. Let’s take a look at why header structure is important.
Show Page Structure
With a well-defined header hierarchy, you will give readers an idea about what each paragraph or section will be talking about and give them better accessibility to the content. Readers love to skim through the content before thoroughly reading it.
Improve SEO
Even though Headings don’t directly affect your SEO performance, however, a good heading structure means good text quality that is easy to read and access and if the readers enjoy your headers then they will stay longer on your site thus increasing the bounce rate and ultimately a better SEO performance.
How to Use Headers Effectively?
Structure Your Headings
H1: Health Benefits of Eating Apples
H2: Physical Health Benefits
H3: Good For Skin
H3: Lowers Cholesterol
H2: Mental Health Benefits
H3: May Prevent Parkinson’s Disease
Add Keywords to Your Headers
Code Example
<h1>Heading 1</h1>
<h2>Heading 2</h2>
<h3>Heading 3</h3>
<h4>Heading 4</h4>
<h5>Heading 5</h5>
<h6>Heading 6</h6>
More Header Tips
- Don’t use duplicate headers in the same page
- Keep the header concise and clear
- Make sure they are helpful and give the reader better accessibility to your content
- H1 less than 70 characters
- Use a single H1
- Come up with catchy yet relevant headers
- Optimize your headers so that they appear as Featured Snippets
Final Thoughts
Even though header structures do not have a great impact on your website’s rank on search engine results
It does, however, help Google Algorithms better understand your content and how it is divided, as well as providing clear guidelines for your readers about your text.
Heading Structure SEO FAQ
What are the different types of Heading tags?
Is H1 the page title?
Does heading structure affect SEO?
